Philippines - Your Outsourcing Destination for SEO Needs

Offshore outsourcing is a very progressive industry in the Philippine business industry scene. It is actually the 2nd most preferred destination of offshore outsourced jobs. The country has beaten its neighboring Asian countries in the field of Information Technology and Business Process Outsourcing, when it comes to expertise in such fields.

Outsourcing back office jobs to the Philippines instead of its neighboring countries proved to be less risky aside from being practical in terms of cost and efficiency. Though there is no guarantee that the Philippines is a fraud free market when it comes to online workers, it still remains to be the safest venue to get your back office jobs done.

The Philippines stood strong on 2nd place next to India as a preferred destination for outsourced IT jobs and BPO jobs based on a globally accredited research company named Neilsen NetRatings. India is only a few notch higher from the Philippines' rating by 11.79%. The innovation that evolved globalization to what it is now has made offshore resources more accessibly and freely available for every company to take advantage, world wide, thus the idea of and term outsourcing was brought to life.

Search Engine Optimization (SEO) is probably one of the most outsourced job at the present time. Companies (Artsoft Solutions) that are out to extend their market without having any physical expansion of their office or store are greatly considering the Internet as the best avenue to make that possible. The world wide web can easily provide any entrepreneurs potential customers for any businesses. With the number of traffics/visitors that it gets every minute, there has got to be someone searching Google right now for that certain product. In 2009, more or less a total of $1.9 trillion worth of sales have been generated online, this is according to the statistics shown by Forbes Magazine. This statistical data has boosted SEO's image to every businesses, inviting them to extend across the globe with the aid of the world wide web. This explains why today, SEO has such an enormous demand online and is continuing to pick up until now.

Philippines - Your Destination for SEO Needs
The name of the country has been going on every since offshore outsourcing started to pump up and and earn a high degree of popularity. Philippines' close affinity to the western norms have made it a highly preferred destination for businesses to outsource most of their back office operations.

The country has been colonized by a number of countries such as Spain, UK and the US, that is why they are greatly multicultural and can easily adjust to the norms of those countries especially the US. American companies, who are inclined more with operations closely tied with the Philippine norm and vice versa, prefers working with Filipino companies more than others.

The Philippine population possesses a high number of technically competent individual that can produce high quality outputs, results that follows similar standards as their counterpart in the west. The only big advantage that businesses get if they outsource it to the country is the big savings that come with it. The standards of living in Philippines is half of the America's. Aside from that, the population is highly saturated with literate individuals, the country's literacy rate plays around 80-94% making almost everyone legible. Another result from Neilsen Research showed a very applausible result for the Philippines, the country got the highest ratings when it comes to the quality of SEO that they deliver.

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Benefits of Offshore Outsourcing

Internet Marketing. The offshore outsourcing looks more and more as key to small businesses survival. Today businesses face rising costs, limited sales, and lack of resources to develop and launch new products. Their specific industry entry or even sustaining level barriers are higher and higher while competition is ruthless, and banks loans or assets are insufficient. They must find new, more innovative ways to overcome disaster and reverse fate. The offshore outsourcing is one of such new and innovative way.

Wise and successful offshore outsourcing provides many short or long-term benefits that businesses must take advantage.

Number ONE listed benefit of outsourcing is the Cost Savings. Offshore outsourcing converts the manufacturing Variable Costs into Fix Costs and then start reducing them. In the process, the Minimum Order Quantity (corresponding to the financial Break Even) decreases to lower values and releases capital to invest elsewhere in the business (like R&D, promotions, advertising, etc). This new gain capital not only boosts business productivity (more output with less input) but also makes business more attractive to investors while dramatically increasing the Cash flow.

Scalability is another advantage because the offshore-outsourced company manages production fluctuations due to forecast mismatches.

Tax benefit could be a great advantage to counter high local corporate taxes when moving manufacturing operations within other countries.

Reducing labor costs is yet another benefit due to cutting the costs associated with hiring and training.
Improving customer satisfaction (quality, costs, delivery) is a huge step toward boosting Sales. In a successful offshore outsourcing, Quality increases, Prices decrease, and Delivery is "In Time".

Operational expertise becomes advantageous because the access to better operational practices that would be difficult and costly to develop "in-house"

Development expertise is a massive benefit through access to offshore contractor's larger talent pool of knowledge, skill and engineering.

Reduce time to market is one of other competitive advantages when a strong customer/supplier relationship moves new products offshore and speeds up the development process due to supplier additional capabilities.
Risk management is another advantage since manufacturing liabilities fall, under local or international laws, on the outsourced company.

The time zone is another competitive advantage due to the world time difference. Customer/supplier tandem can work (without any overtime) sixteen daily hours when provider continues to implement solutions, design or production in his own daytime, while customer is after hours.

In countries like U.S., U.K., Norway and Australia, small businesses took already advantage of these benefits and move toward offshore outsourcing. For them, outsourcing is not a way to replace their existing human resource since that resource is the most valuable of all the assets, but to simply free it from some of the business functions and redeploy in more vital ones. They understood that, when not abused, offshore outsourcing is an innovative way to cope with actual economic conditions.

The released human resources due to offshore outsourcing is now distributed inside the organization for critical tasks like "on-the-job" or educational (technical) training, R&D, new projects, new production lines, business promotions, marketing, etc. The outsourcing becomes nowadays a catalyst for change that release capacity for innovations. Customer human resource team up with offshore supplier experts for the benefit of both their organizations.

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Why You Need to Take a Multi-Channel Approach to Your Marketing

Marketing Promotions is one of the most important things you can do to create interest in your business. In addition, how you present yourself in your marketing is going to have a significant bearing on the size of your customer base, and the public perception of your business. It will affect the type of customer that your business attracts. More significantly, marketing will be one of the key factors that determines whether or not your business continues.

Marketing is absolutely essential, and probably one of the most crucial things you can do to make your business successful (obviously, delivering high quality products or service is also pretty fundamental). So you need to understand the marketing basics and the importance of a multi-channel marketing approach.

The Target Audience
Think about who your business customers are. Before commencing your marketing tactics, ask yourself the following questions:
- Who your desired customers are.
- Where do they live?
- What do they drive?
- How much money can my customers spend?
- What do they value?

What you are doing by asking these questions is clearly identifying who your target customers are and establishing some important baseline information about them (incidentally, this process is called ethnography in anthropology). This is an essential first step in putting your marketing strategy into action.

To keep things simple, your target audience is the people that you want to buy your product, blended with the people who will buy your product. It's important to have both of those pieces of information before you break out of the gate for your next campaign.

Multi-Channel Approach
How do you listen to music? For most of us, it's a healthy blend of iTunes, YouTube, the radio in the car, the television and Pandora. Musical artists know this, which is why they work so hard to make sure their work is featured on all of these platforms.

You should adopt this strategy with your business. While it's a fact that many people nowadays go first to the Internet for information, this doesn't mean that your business can't feature on Main Street as well. You also don't want to ignore your potential local customers in order to attract international customers, who may not be paying full attention to your message.

This is where a multi-channel marketing approach pays dividends. The marketing savvy business owner should look to expand their customer base through paid PPC marketing, organic SEO and natural platforms across the web. They're also going to hand out business cards, post flyers, run specials. They may also hand out coupons and just about everything they can to make sure that their business is front and center in the eyes of every person in their local area.

Keep Your Brand Steady
One of the most important things you need to do is maintain a consistent image. Whatever marketing channels you use, and however tempting it is to represent your business as different things to different customers (e.g. as "trendy" to young people and "refined" to the older audience), you need to keep in mind that your advertisements can be seen by anyone. The brand needs to remain recognizable.

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